A kick-off “Meet and Greet” session to present our ideas of how to move MASBA forward during 2023, and introduce our 2 focus areas : Talents and Sustainability. We will use the evening to mingle, talk about the topics and discuss the challenges Swedish companies face within these areas, and to later implement your comments and ideas into our 2023 overall plan!

 

Our idea is also to evolve the MASBA network beyond CEO level, and create a knowledge-sharing platform for managers from different functionalities across Swedish companies.  We hope you can extend this invitation to your HR and sustainability teams!

 

Under the Team Sweden umbrella, MASBA works jointly with the Embassy of Sweden and Business Sweden to promote and create awareness of the Swedish brand and all the positive values it encompasses. On this note, Mr. Robert Lejon (Head of Mission at the Swedish Embassy) will hold a short presentation on the Swedish Brand and how we work with this to create value for Swedish companies in the Malaysian market, and beyond.